After the tragic demise of coffee king VG Siddhartha (VGS), a line in his last letter came to light wherein he admitted to “failing as an entrepreneur.”

The irony was not lost on India Inc. His success as an entrepreneur is what made Café Coffee Day (CCD) a brand that competed strongly even with global majors such as Starbucks and Costa Coffee.

Read the full article published originally on Hindu Business Line: Lessons from the Coffee Day meltdown